Wayward, eat your Apples! Campaign Shoot @ Lumina!

It was really a pleasant experience working with the crew at Lumina! They’re quirky, fun, creative and best of all, flexible and spontaneous!
Everything that our brand aspires to and are working real hard to maintain.

And just to whet your appetites, this is what we’re all about…

A day in the life of A.K.A Wayward.
The man from nowhere and everywhere… The underlying foundation of A.K.A Wayward, and its clothing line is an extension of ‘his personality’ and encounters with people from different walks of life through ‘his adventures.’ HE is an individual who is ready for something new and loves to stand out from the crowd. A man who wears his clothes with confidence and style, he’s an actor, pen-salesman, juggler or maybe a grifter, a person you walk past on the street and you look back to see the beautiful clothes he’s wearing with style.

A big SHOUTOUT to Teck and Lawrence! And the intern, Victor, that steamed and ironed all our garments!

Last of all, a really kewl family potrait at the studio which we couldn’t resist snapping, steal an idea much?!


A.K.A Crew


Hi, I am looking for some office formal shirts and pants. Do you guys have any? Thanks!


thecrew Reply:

@Keen, Hi Keen! Our label’s more smart casual with eccentric elements, however if its formal office shirts you’re looking for. You can check out Coupe Cousu (http://www.coupecousu.com/) or WanderWonder (http://www.wander-wonder.com/), who are also located at Parco Next Next. Happy hunting and shopping :)


Keen Reply:

Thanks! I will check them out.


posted by Keen on 04.04.11 at 6:29 pm

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