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“Let’s Play Love Pk 爱情”

MediaCorp Peeps came to Parco to film an online drama titled "Let's Play Love Pk 爱情". Check us out, we're featured in Episode 12! ...

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7th of April – Soft Launch. We’re open for business…

First of all, this is a little surreal yet the reality of business starts to sink in pretty fast especially when numbers are involved. However, I would like to utilise this wee area to thank all the people who helped me along ...

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One day to the launch…

Who knew stock taking and inventory keeping could be stress inducing?!! Add that onto steaming out creases and ironing the collars and cuffs and then tagging all clothes and stocks alike. Re-filling ...

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Pre-Launch Vino Partay!

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2 Girls, Power Tools and a bag of crisps…

Renovation Day One, April's Fool.This is the blank canvas where we'll build our new "home" from scratch, literally.The day started off with carrying all our tools, decor, supplies and necessities to Parco. ...

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Wayward, eat your Apples! Campaign Shoot @ Lumina!

It was really a pleasant experience working with the crew at Lumina! They're quirky, fun, creative and best of all, flexible and spontaneous! Everything that our brand aspires to and are working real hard to maintain. ...

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Good Wood Hunting

Technical 101. Specification for our "roasting-spit" clothing rack. Scale model Rack 1:100 ...

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SS2011 Test shoot…

A race against the setting sun......

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In the meanwhile…

A.k.A Wayward's Launch collection "Wayward, Eat your Apples!" coming to you in April 2011, Parco Marina Bay. Check back here in a few days for photo updates :D See you all real ...

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Business cards are finally here…

About the Cards The design premise was : clean, tight, simple and carried through with the colour and feel of my brand. I also wanted a substantial and tactile card which makes the receiver hesitant to just chuck it away. A ...

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